We are now in the age of social media and everyone is jumping on board. With so many platforms coming up, it can get a bit confusing. How about i start in the simplest way; What is Social Media Marketing?
In the simplest terms, Social media marketing is the use of social media platforms and websites to promote a product or service. Now that you know what SSM is, let’s get down to talking about some tips on how to build a thriving business through social media platforms. These tipscan also be applied to buildeing a personal brand.
With a lot of competitive brands and businesses on social media, it is very important that you compose every post to the best of your ability, ensure that your images are sharp and attrative with interesting caption to go.
2. Develop relevant content:
Content is king. Create content that would educate, enlighten, entertain and inform. Post content that is useful and applicable to your audience. Whatever you choose to share, ensure it is relevant to the now and your audience.
3. Create engaging content:
Still on content. When making a post, create content that resonates with the audience to raise likes, comment, shares, repost and retweets. Ask qestions, request feedbacks and experience with your brand. Remember that though content is king, engagement is the queen.
4. Creating a niche:
This cannot be over emphasized. In social media marketing, you cannot focus on everything or directed towards every audience, you need to create a niche by been dedicatedto a particular product or service category . With a focused niche, your messaging will be communicated efficiently.
5. Engage IN THOUGHT leadership;
Thought leadership is a really good means of generatingleads and prospevtive clients for any business. What is so unfortunate is that a lot of brand is not doing this. Thought leadership is the process of creating and developing content that answers all the questions your target audience has about your product or service.
This is the simplest steps for doing social media marketing. With this steps, you should be able to begin.
If you still need help getting started, feel freel to send us a message.