What is digital marketing?

What is digital marketing?

A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing…
The Importance of Digital Marketing in Today’s World

The Importance of Digital Marketing in Today’s World

Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. In the end, both companies and businesses have realized the importance of Digital Marketing and started investing into it. But here is a different ball game—does Digital Marketing belong to the marketing…
Small Business SEO: How to Dominate the Online Landscape

Small Business SEO: How to Dominate the Online Landscape

There is so much uncertainty in the world today, which is contrary to the most important principles in running a business. Savvy business owners look at accurate, hard facts and historical data to plan out their next steps. We are, however, in a changed world where customer behaviors are drastically evolving. Some are thriving because…
Small Business SEO Checklist: 11 Ways to Improve Rankings Today

Small Business SEO Checklist: 11 Ways to Improve Rankings Today

SEO isn’t easy for any company.But SEO is especially complicated when you have limited time, money, and other resources.For small businesses, it boils down to one question:What can we do today to help improve our rankings?Great organic rankings don’t happen overnight.However, there are at least 11 things you can focus on to start moving the…
What is Digital Marketing and What You Need to Know

What is Digital Marketing and What You Need to Know

What is Digital Marketing? Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. As we enter the New Year, it’s time to reflect on the year gone by and plan for the next twelve months. For smedio,…
SEO For Small Business

SEO For Small Business

How SEO improves your website's visibility SEO is the process of making your website visible in search engine results pages (or 'SERPs' as they’re often called). And what a process it is. The Google algorithm considers over 200 factors when determining what websites to show for a certain search term.It all starts with your website.…
Best Practices For Small Business

Best Practices For Small Business

Every small business wants to be on the first page of search engine results. Ranking on the first page increases the number of visits to your website and ultimately increases the likelihood that you will find new customers. Search engine optimization is part of an inbound marketing strategy that can help increase website traffic by…
10 SEO Tools for Small Business

10 SEO Tools for Small Business

Creativa/Shutterstock As a business owner, investing in the right search engine optimization (SEO) strategies can be the difference between a well-known, successful business and one that's floundering.SEO is a vital skill in the modern business landscape. Hiring SEO managers, or bringing in digital marketing consultants, can be expensive. Luckily there are some great tools out…

SEO for Small Business Owners

One way your potential customers are going to find you is through the internet. In order to make the most of this, your small business website needs to show up on the first few spots in search engine results.97% of individuals learn more about a local business online than anywhere else. 93% of online experiences…