Taking the time to map out a clear, strategic direction will ensure a cohesive marketing plan that maps to your personas through campaigns. The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. A marketing strategy will help you define business goals and develop activities to achieve them.
How to Build a Marketing Strategy
* Describe your company’s unique selling proposition (USP). Write a compelling sentence that describes the essence of your business. *Define your target market. What is the demographic of people who show the most interest in your service or product?
*Write down the benefits of your products or services. How will their features and specs impact or transform your target audience in a positive way?
*Describe how you will position your products or services. From movies and television to newspapers, social media, and word of mouth, which are the best ways to reach your target audience?
*Define your marketing methods. Will you advertise using internet marketing, direct marketing, or public relations?
Depending on your target audience, you will need to pick the best marketing methods to explain, teach, and promote how your product or service stands out above other competitors.
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