Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use.
It’s important to understand the meaning behind the colors we choose.
RED Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor Red is an intense color. PINK Appreciation, Delicate, Femininity, Floral, Gentle, Girly, Gratitude, Innocence, Romantic, Soft and Tranquil Pink is a feminine color
ORANGE Affordable, Creativity, Enthusiasm, Fun, Jovial, Lighthearted, High-Spirited and Youthful
YELLOW Caution, Cheerful, Cowardice, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice
GREEN Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility Green represents life and renewal.
BLUE Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy Blue is calming and can stir up images of authority, success and security.
PURPLE Ceremony, Expensive, Fantasy, Justice, Mystery, Nobility, Regal, Royalty, Sophistication and Spirituality Purple implies royalty, mystery, spirituality and sophistication.
BROWN Calmness, Depth, Earth, Natural, Roughness, Richness, Simplicity, Serious, Subtle, Utility and Woodsy. Brown indicates nature, woodiness, and utility.
BLACK Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition Black is technically, the absence of all color. simplicity and sophistication.
GREY Authority, Corporate Mentality, Dullness, Humility, Moody, Practicality, Respect, Somberness and Stableness Grey, is somewhere between black and white.
WHITE Cleanliness, Innocence, Peace, Purity, Refined, Sterile, Simplicity, Surrender and Truthfulness White is the universal color of peace and purity.
Understand these colors, define your business and find the colors that interprets your brand identity.